Here's a close-up of the "cloth". The centre is raised with a couple of 3D foam tape strips to create dimension, and you can see the tag sewn into the edge - to make it look a little more real. I played with the look of the cloth a bit til I was happy with the way it was sitting. There are little sparkles on it too that are part of the print.
A little close-up of some of the embellies and the torn edge of the "writing paper" pp.